“Why is John Philip Sousa endorsing my piano?”

While researching Monday’s post on the history of my 1901 Everett piano, I came across this:

Endorsement of Everett Pianos by John Philip Sousa. (Source: Everett Selections, published by the John Church Company).

Endorsement of Everett Pianos by John Philip Sousa. (Source: Everett Selections, published by the John Church Company).

Why on earth would John Philip Sousa of Stars and Stripes Forever fame be endorsing my piano? Were Everetts really that awesome?

Turns out the parent company of Everett Pianos, the John Church Company, was a sheet music publisher. And that led to fun product tie-ins like The Everett Piano March, composed by Herman Bellstedt, Jr. in 1894, and completely unbiased endorsements of Everett pianos from musicians like John Phillip Sousa, whose works were published by the John Church Company.

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About Shala Howell

I spent two decades helping companies like Bell Labs, Juniper Networks, and a genetic testing company that was later acquired by CVS translate some of the world’s most complicated concepts into actionable, understandable English. Now I'm working on a much harder problem -- fostering children’s curiosity and engagement in the scientific, artistic, and linguistic world that surrounds them. The first book in my Caterpickles Parenting Series, What’s That, Mom?, focuses on how to use public art to nurture children’s curiosity in the world around them. My next book, Did Dinosaurs Have Belly Buttons?, is currently planned for release in 2018. In the meantime, you can find me blogging about life with a very curious Ten-Year-Old at Caterpickles.com, chatting about books and the writing life at BostonWriters.blog, and tweeting about books, writing, science, & things that make me smile at @shalahowell.
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One Response to “Why is John Philip Sousa endorsing my piano?”

  1. Pingback: Semi-Wordless Wednesday: My piano’s back! | CATERPICKLES

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