“Why is John Philip Sousa endorsing my piano?”
Endorsement of Everett Pianos by John Philip Sousa. (Source: Everett Selections, published by the John Church Company).
While researching Monday’s post on the history of my 1901 Everett piano, I came across the ad at the top of this post.
Why on earth would John Philip Sousa of Stars and Stripes Forever fame be endorsing my piano?
Were Everetts really that awesome?
Turns out the parent company of Everett Pianos, the John Church Company, was a sheet music publisher. And that led to fun product tie-ins like The Everett Piano March, composed by Herman Bellstedt, Jr. in 1894, and completely unbiased endorsements of Everett pianos from musicians like John Phillip Sousa, whose works were published by the John Church Company.
Related Links:
- “Is my piano an endangered species?” (Caterpickles)
- Everett Selections (Piano Archive)
- Everett Piano March (JScholarship)
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