“Why is John Philip Sousa endorsing my piano?”

While researching Monday’s post on the history of my 1901 Everett piano, I came across this:

Endorsement of Everett Pianos by John Philip Sousa. (Source: Everett Selections, published by the John Church Company).

Endorsement of Everett Pianos by John Philip Sousa. (Source: Everett Selections, published by the John Church Company).

Why on earth would John Philip Sousa of Stars and Stripes Forever fame be endorsing my piano? Were Everetts really that awesome?

Turns out the parent company of Everett Pianos, the John Church Company, was a sheet music publisher. And that led to fun product tie-ins like The Everett Piano March, composed by Herman Bellstedt, Jr. in 1894, and completely unbiased endorsements of Everett pianos from musicians like John Phillip Sousa, whose works were published by the John Church Company.

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About Shala Howell

Writer of things ranging from optical network switching white papers to genetic testing patient education materials to historical fiction set in an 1880s asylum. When I’m not scratching my head over pesky characters who refuse to do things how I want them done or dreaming of my next book (which will of course be much easier to write than the current one), my writerly self can be found blogging about life with a very curious Ten-Year-Old at Caterpickles.com, or musing about books and the writing life at BostonWriters.wordpress.com.
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One Response to “Why is John Philip Sousa endorsing my piano?”

  1. Pingback: Semi-Wordless Wednesday: My piano’s back! | CATERPICKLES

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